Storytelling is one of the most ancient ways of sharing knowledge. Stories connect us and enable us to learn from eachother's experience. They help us to make sense of the world and our place in it. In this session we will look at the importance of using stories to connect with people and how to create your own story that truly resonates with others.
You will learn:
Why tell your project story.
How to identify the project stories that people want to hear.
How to structure your story to get the best results.
How to effectively share that story with the world.
Sarah Cossom is an experienced media and communications professional who has worked in the industry for over two decades. She is the Permaculture Association’s Storyteller as well as a freelance writer who has been involved in high profile communications campaigns with organisations as diverse as TED, Newcastle University and Raleigh International. Sarah also runs a permaculture-inspired community garden and orchard in North East England.
This Free Masterclass is for Permaculture Association Members who have signed up for the free projects Upgrade only.
Our 12 month programme of project masterclasses has been kindly sponsored by Zurich Charities Insurance. Project members can find the joining links for our full programme of masterclasses in their membership area of our website. You will also be sent a regular newsletter with joining links for each masterclass.
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